System and method for managing search results and delivering advertising and enhanced effectiveness
US7552113B2 · kind B2 · utility
Inventors
Key dates
| Filing date | Nov 16, 2006 |
| Grant date | Jun 23, 2009 |
| Priority date | — |
| Expiry date | Jun 7, 2027 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99953
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A search result management system manages search results provided by each of a plurality of remote search engines and provides targeted advertisement content. The system comprises a search result management component capturing at least one search session executed by a first user interface object. Capturing the search session comprises capturing at least one query session. Capturing each query session comprises: i) capturing a search query posted to a selected search engine; and ii) capturing at one search result item returned by the selected search engine. A user interface object generates an advertisement request to a distribution object and receives an advertisement impression from the distribution object. The advertisement request includes at least on equerry parameter derived from the captured search query. A display of the advertisement impression is rendered in conjunction with a display of the at least one search result item returned by the selected search engine in a user interface object separate and distinct from the first user interface object.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.