Publisher unions

US7574408B2 · kind B2 · utility

Assignee

• Microsoft Corporation · US

Inventors

• Ewa Dominowska · Kirkland, US
• Christopher A. Meek · Kirkland, US
• David M. Chickering · Bellevue, US
• Jody D. Biggs · Redmond, US
• Brian Burdick · Bellevue, US

Key dates

• Filing date: May 5, 2006
• Grant date: Aug 11, 2009
• Expiry date: Nov 17, 2026

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/08
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A publisher union comprises a plurality of publishers, a channel, and a publisher union administrator. The publisher union is administered by receiving a channel proposal, determining whether the channel proposal is acceptable, forming a channel, and presenting the channel for monetization. User information is gathered by the publisher union by establishing a domain, collecting user information, aggregating the user information, and providing the aggregated user information to publisher union members.