Method of predicting sales based on triple-axis mapping of customer value
US7577579B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 26, 2002 |
| Grant date | Aug 18, 2009 |
| Priority date | — |
| Expiry date | Jun 19, 2025 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0202
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
One object of the present invention is to provide a method for determining the current value and future value of customers who purchase specific merchandise, and the resources thereof, in order to provide data by which to select effective sales-promotion investments suitable for such customers, and for predicting sales according to the target and conditions of the investments. A sales-predicting method that classifies customers are into customer-value cells that determine the magnitude of current and future customer value and resources for future customer value, based on purchase data for specific merchandise and using three axes, including a purchase-amount index (first axis), a user-type index (second axis), and a customer-purchase-relevance index (third axis), and that measures changes in the customer-asset cells over time and changes due to sales-promotion investments, and that simulates sales by quantifying causal relationships between sales-promotion investments and sales.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.