Retail display for pump dispenser for use with substrates

US7578388B2 · kind B2 · utility

Assignee

• THE CLOROX COMPANY · US

Inventors

• Tami O'Connell · Pleasanton, US
• Laura Itzkowitz · Oakland, US
• Ricardo Ruiz de Gopegui · Purchase, US
• Jodi Lynn Russell · Pleasanton, US
• Peddy Khatami · Pleasant Hill, US
• Agnete Enga · Oslo, NO
• John Kiechel · Oakland, US
• Nasahn Sheppard · Mill Valley, US

Key dates

• Filing date: Apr 27, 2007
• Grant date: Aug 25, 2009
• Expiry date: Dec 6, 2027

Classification

• Technology area (CPC B): Performing Operations; Transporting
• CPC primary: B65D2203/00
• WIPO field: Chemical engineering
• WIPO sector: Chemistry

Abstract

A retail or advertising display contains visual cues which convey the area of use and the method of use of a novel vertical pump-up dispenser to the consumer. Having a sponge or other substrate on top of the dispenser conveys the area of use of the dispenser. The dispenser has a large actuator surface designed to convey that it can deliver a composition to a broad substrate area, such as a sponge, in the consumer's hand without the consumer having to pick up the pump dispenser. Having a hand over the substrate and dispenser conveys the one-handed method of cleaning that the dispenser allows. There may be additional indicia of use, such as arrows pointing down. The retail display may contain the dispenser and the substrate packaged together.