Loyalty program enrollment systems and methods

US7578430B2 · kind B2 · utility

Assignees

• First Date Corporation · US
• The Western Union Company · US

Inventors

• Michael Michelsen · Arvada, US
• Anthony Scillieri · Pequannock, US
• Michael Hafer · Highlands Ranch, US

Key dates

• Filing date: Dec 6, 2004
• Grant date: Aug 25, 2009
• Expiry date: Oct 11, 2025

Classification

• Technology area (CPC G): Physics
• CPC primary: G07G1/14
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for enrolling customers in loyalty programs include receiving, at a loyalty program host, transaction information for a transaction initiated by a customer and determining whether the transaction information includes a customer loyalty number associated with a loyalty program. If the transaction information does not include the customer loyalty number, a loyalty enrollment process is initiated to automatically enroll the customer in the loyalty program.