System and method for managing interactive programming and advertisements in interactive broadcast systems
US7584491B2 · kind B2 · utility
Assignees
Inventors
Key dates
| Filing date | Apr 25, 2001 |
| Grant date | Sep 1, 2009 |
| Priority date | — |
| Expiry date | Feb 24, 2024 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8586
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system and method for managing interactive program and commercial content includes an interactive enabling device which is coupled for receiving a broadcast stream containing interactive program triggers and interactive commercial triggers for retrieving the interactive program and commercial content. At least one interactive content server is coupled to the interactive enabling device for communicating with an interactive control application in the interactive enabling device. The interactive enabling device executes the interactive control application to manage the retrieval of the interactive program and commercial content from the at least one interactive content server in response to the interactive program and commercial triggers. In addition, the interactive control application includes a gatekeeper function for selectively retrieving interactive program and commercial content in response to recognized interactive program and commercial triggers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.