Methods and apparatus to monitor reception of programs and content by broadcast receivers
US7587728B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 25, 2006 |
| Grant date | Sep 8, 2009 |
| Priority date | — |
| Expiry date | Oct 10, 2026 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H2201/90
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to monitor reception of programs and content by broadcast receivers are disclosed. An example method disclosed herein to monitor reception of a broadcast program by a broadcast receiver located in a statistically selected site comprises retrieving an audience measurement data packet from the broadcast receiver in order to identify the broadcast program, detecting a code embedded in the broadcast program in order to identify the broadcast program, extracting a signature from the broadcast program in order to identify the broadcast program, identifying the broadcast program through use of a software agent, and selecting at least one of the audience measurement data packet, the embedded code, the extracted signature or the software agent to identify the received program.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.