Systems and methods for statistically selecting content items to be used in a dynamically-generated display
US7594189B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 29, 2006 |
| Grant date | Sep 22, 2009 |
| Priority date | — |
| Expiry date | Feb 15, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9535
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
An apparatus and methods advantageously select content items for dynamically-generated web pages in an intelligent and virtually autonomous manner. This permits the operator of the web site to rapidly identify and respond to trends, thereby advantageously updating the web site relatively quickly and efficiently without or with less time consuming and expensive manual labor. User interaction for a plurality of users with the web site is collected in a database. For various content items, the database is mined to extract relationships between probability and references of select attributes in probability models. When a new web page is requested, attributes, which can include attributes associated with a user, are used as references to the applicable probability models of selected content items, combined with value weighting to generate expected values, and selected for use in the web page at least partially based on the expected values.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.