Advertisement selection in an electronic application system
US7603352B1 · kind B1 · utility
19Cited by
10References
15Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Aug 26, 2005 |
| Grant date | Oct 13, 2009 |
| Priority date | — |
| Expiry date | Dec 1, 2025 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Selecting advertisements to deliver to a user of an electronic application system. Selecting includes storing a plurality of user defined object types for defining attributes of user contributed objects, and storing a plurality of user contributed objects, each having an object type. Selecting further includes receiving from a user a request for one or more of the stored objects, wherein at least one of the requested objects has a user defined object type, and selecting an advertisement to provide to the user based at least in part on the user defined object type of the one or more requested objects.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.