Targeted online marketing

US7617122B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Manoj Kumar · Austin, US
• Parul Mittal · New Delhi, IN
• Natwar Modani · Savanuru, IN
• Amit Anil Nanavati · New Delhi, IN
• Biplav Srivastava · Noida, IN

Key dates

• Filing date: Aug 28, 2002
• Grant date: Nov 10, 2009
• Expiry date: Dec 15, 2026

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0271
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Selecting one or more marketing messages for optimal display at marketing locations in a marketing environment is performed on the basis of information relating to a user to whom the messages are to be displayed, the marketing messages, and the marketing locations. Dynamic selection and display of marketing messages in this manner can be advantageously performed for online environments for which relevant information is readily accessed and used as a basis for selection and display of marketing messages.