System and method for toy adoption marketing

US7618303B2 · kind B2 · utility

Assignee

• GANZ

Inventor

• Howard Ganz · North York, CA

Key dates

• Filing date: Sep 14, 2007
• Grant date: Nov 17, 2009
• Expiry date: Sep 14, 2027

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L51/04
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method that provides a virtual presentation including: registering a first registration code for at a product on a website, viewing a virtual replica of the product responsive to a successful registration, accessing a first subset of restricted content responsive to the successful registration, and receiving an additional subset of restricted content when a second registration code is registered by a same user. The first subset includes at least one of: a virtual room, virtual currency, virtual food, a furnishing for the virtual room, and a chat function. The additional subset of restricted content includes at least one of the following: access to additional virtual currency, access to an additional furnishing, access to an additional chat room, access to additional food, access to an additional game, access to an additional challenge, access to an additional room, and access to an additional activity.