Click-through re-ranking of images and other data
US7634472B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 5, 2003 |
| Grant date | Dec 15, 2009 |
| Priority date | — |
| Expiry date | Mar 22, 2024 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99945
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method and apparatus using feedback obtained by user clicks and the position of the clicked images in the search result to determine user preferences for data that best satisfies particular queries. User click information is tracked to determine which images users click on for particular queries. This information is used to update and improve future query results. The described embodiment determines a user preference score for each image that is clicked for a given query. The placement of a clicked image in the search results is considered when computing the image/query score.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.