Method, medium, and system for determining whether a target item is related to a candidate affinity item

US7636677B1 · kind B1 · utility

Assignee

• Coremetrics, Inc. · US

Inventors

• Charles McGonigal · Grayson, US
• Russell Salsbury · Cambria, US
• Saritha Guntumadugu · Cupertino, US
• Mike Niemann · Austin, US
• Hemanth Puttaswamy · Fremont, US
• Srinivasa Ogireddy · San Mateo, US

Key dates

• Filing date: May 14, 2007
• Grant date: Dec 22, 2009
• Expiry date: Sep 24, 2027

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0282
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Recommendations for purchase are made based on customer behavior across multiple sessions. Correlations used for recommendations include: buy-to-buy (cross-session), view-to-view (same-session), view-to-buy (same-session), and abandon-to-buy (same-session) actions. A preview display allows a merchant to adjust recommendation algorithm weightings to achieve a desired result. A closed-loop system is provided with real-time feedback. The recommendations can be based on various segments of other users, including users of the same search engine.