Serving advertisements using a search of advertiser web information
US7647299B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 30, 2003 |
| Grant date | Jan 12, 2010 |
| Priority date | — |
| Expiry date | Aug 15, 2025 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99933
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Advertisers are permitted to put targeted ads on, or to serve ads in association with, various content such as search results pages, Web pages, e-mail, etc., without requiring the advertiser to enter and/or maintain certain targeting information, such as keyword targeting. This may be accomplished by using a searchable data structure, such as an inverted index for example, of available advertiser Web information. The advertiser Web information may include terms and/or phrase extracted from the advertiser's Website. In particular, a search query may be used to search for matching advertisers, and therefore matching ads. For example, the search query can be used to search an inverted index including words and/or phrases extracted from advertiser Websites. The advertiser Web page, or some other identifier, can be used as a key to search for an associated ad.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.