Method and apparatus for implementing search engine with cost per action revenue model
US7647305B2 · kind B2 · utility
2Cited by
16References
14Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Nov 30, 2005 |
| Grant date | Jan 12, 2010 |
| Priority date | — |
| Expiry date | Apr 15, 2026 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99933
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The inventive technology enables the search engine operator to charge the advertisers who place their links on the search engine only if the user uses the search results to visit the advertiser's web portal(s) and generates revenue for the advertiser. This concept is especially attractive to the advertisers because it eliminates the risk, which the advertisers face in conventional search engines, when they are changed by the search engine per user click irrespectively of whether the user's visit resulted in advertiser's revenue.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.