Patent · US Active

Advertisements in an end-user controlled playback environment

US7647609B2 · kind B2 · utility

44Cited by

87References

17Claims

0Family size

Assignee

NDS LIMITED · GB

Inventors

Reuven Wachtfogel · Jerusalem, IL
Jonathan Maissel · Jerusalem, IL
Moshe Kranc · Jerusalem, IL
David Richardson · Fort Collins, US
Ezra Darshan · Bet Shemesh, IL
Ron Katz · Jerusalem, IL
Yossi Tsuria · Jerusalem, IL
Sam Michelson · Jerusalem, IL
Mika Krause · Jerusalem, IL
Steve Epstein · Jerusalem, IL
Moshe Shlissel · Jerusalem, IL
Doron Handelman · Givatayim, IL
Shlomo Kipnis · Jerusalem, IL
Chaim Shen-Orr · Haifa, IL

Key dates

Filing date	Jan 2, 2008
Grant date	Jan 12, 2010
Priority date	—
Expiry date	Jan 2, 2028

Classification

Technology area (CPC H)Electricity
CPC primaryH04N21/84
WIPO fieldAudio-visual technology
WIPO sectorElectrical engineering

Abstract

This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delayed and only if the delay tag allows delaying display of the at least one advertisement, storing the at least one advertisement at the user unit, retrieving the at least one advertisement and displaying the at least one advertisement. A billing system for reporting a commercial broadcast to a multiplicity of users is also disclosed.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.