System and method for developing and implementing intellectual property marketing

US7653554B2 · kind B2 · utility

Assignee

• AT&T Intellectual Property I, L.P. · US

Inventors

• Scott M. Frank · Dunwoody, US
• Carol T. Beckham · Marietta, US
• Martin L. McLendon · Tucker, US
• Shannon M. Short · Atlanta, US
• Michael Bishop · Atlanta, US

Key dates

• Filing date: Mar 10, 2008
• Grant date: Jan 26, 2010
• Expiry date: Mar 10, 2028

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/184
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The present invention relates to methods for the development and implementation of intellectual property marketing. A targeted innovation to fulfill an internal need is developed. Actions are taken to legally protect the targeted innovation as an intellectual property asset. The intellectual property asset is analyzed to determine a marketing assessment. A decision is made whether to market the intellectual property asset based at least in part on the marketing assessment. If the marketing assessment meets a predetermined threshold, the intellectual property asset is marketed.