Scheduling and presenting IPG ads in conjunction with programming ads in a television environment
US7653923B2 · kind B2 · utility
52Cited by
112References
22Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Dec 27, 2000 |
| Grant date | Jan 26, 2010 |
| Priority date | — |
| Expiry date | Mar 11, 2026 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/478
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method and system whereby conventional television advertisements (i.e., those delivered to viewers while they watch television programming) can be delivered in conjunction with and correlated with advertisements that are presented to viewers in the Interactive Program Guide (IPG). Moreover, the invention described herein provides for delivering highly targeted ads to viewers in both conventional programming avails and in the IPG, and for linking the targeted ads in these two media to provide for enhanced and highly effective advertising campaigns.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.