Network real estate analysis
US7660869B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Jul 25, 2002 |
| Grant date | Feb 9, 2010 |
| Priority date | — |
| Expiry date | Aug 18, 2024 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S715/962
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method can be used to analyze the “real-estate” performance of content items within a network site. The method can comprise determining the click distance to reach each content item and determining the performance of each content item. The method can also comprise calculating a predicted value for performance based on statistical relationship between location and performance observed in a population of content items. The method can comprise comparing the predicted and actual performance. If a content item has an actual performance greater than its predicted performance, then it may be promoted to a better location in the site and the converse for poorer performing content. Such an analysis may be performed using a graph or tabular data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.