Illuminated product display with consumer interaction and product synchronization

US7665860B2 · kind B2 · utility

Assignee

• S. C. JOHNSON & SON, INC. · US

Inventors

• Scott W. Demarest · Racine, US
• Simon M. Conway · Lima, US
• Scott D. Walter · New Richmond, US
• Justin B. Petro · Austin, US
• Paul J. Burke · Austin, US
• Ronald R. Dir · Sturtevant, US
• Kara J. Peery · Milwaukee, US
• Michelle Houp · Austin, US

Key dates

• Filing date: Jun 3, 2008
• Grant date: Feb 23, 2010
• Expiry date: Oct 17, 2028

Classification

• Technology area (CPC A): Human Necessities
• CPC primary: A47F11/10
• WIPO field: Furniture, games
• WIPO sector: Other fields

Abstract

An illuminating product display providing customer interaction and product synchronization is disclosed. The product display may include an upright display member having an illuminating member and lighting niches through which dynamic light shows may be projected. A product may be positioned in a lighting niche. A product experience shelf may also be coupled to the upright display member. The product experience shelf may include translucent recesses for holding and illuminating demonstration products. The product experience shelf may also incorporate an illuminated ring or border lining the outer edge of each recess for additional lighting effects. An interactive customer interface may allow customers to adjust a control module which coordinates synchronized dynamic light shows throughout the display. The customer interface may also be illuminated and positioned on the product experience shelf. Furthermore, the dynamic light shows may be synchronized with the lighting products.