Pricing across keywords associated with one or more advertisements
US7668748B1 · kind B1 · utility
20Cited by
5References
15Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Jan 10, 2003 |
| Grant date | Feb 23, 2010 |
| Priority date | — |
| Expiry date | Mar 14, 2026 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/04
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Helping advertisers by simplifying the management of interactive advertising. Such simplification can be achieved by allowing an advertiser to specify a single bid for multiple keywords associated with an advertisement. When used in conjunction with a maximum cost bid, advertisers are not penalized with higher costs for such simplification.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.