Service platform suite management system
US7669212B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 1, 2002 |
| Grant date | Feb 23, 2010 |
| Priority date | — |
| Expiry date | Aug 3, 2026 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L51/04
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
The present invention provides a method and apparatus for managing the presentation and regulation of E-Commerce, content and service providers access in an interactive television environment comprising interactions between a server, a client, and a service provider. Components are provided for managing and completing a purchase or delivery of an item offered by a service provider. A purchase transaction uses client information comprising partial client information from the client and a list of purchased items. Upon receiving partial information from the client, the server retrieves corresponding additional related information within its database and transmits this retrieved data from the server, along with the list of purchased items to complete the transaction. Business Agents are provided for logging the transaction, creating an electronic receipt, logging patches, logging error events, and viewer logging. The invention further comprises a method for measuring audience behavior and response to particular events or programs and advertisements; and a method for adaptive delivery of advertisements to a client. Advertisements are scheduled according to an agreement and manifested in…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.