Econometric optimization engine

US7672866B2 · kind B2 · utility

Assignee

• DemandTec, Inc. · US

Inventors

• Krishna Venkatraman · Menlo Park, US
• Phil Delurgio · Dana Point, US
• Suzanne Valentine · Atlanta, US
• Michael Neal · San Francisco, US
• Hau Lee · Los Altos, US

Key dates

• Filing date: Oct 17, 2007
• Grant date: Mar 2, 2010
• Expiry date: Oct 17, 2027

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q40/00
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A preferred set of prices for a plurality of products, generally demand coefficients is provided. Cost data including activity-based costs is also received. A preferred set of prices that will provide a local optimum for the preferred set of prices which maximizes profit is then determined. In one embodiment, a sales model and a cost model are created. A plurality of rules is specified. The preferred set of prices is then determined based on the sales model, the cost model, and the plurality of rules.