Dynamic bidding and expected value
US7676394B2 · kind B2 · utility
47Cited by
107References
4Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Apr 27, 2006 |
| Grant date | Mar 9, 2010 |
| Priority date | — |
| Expiry date | Jul 15, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/08
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In embodiments of the present invention improved capabilities are described for receiving data associated with a mobile content, calculating an expected value of the mobile content based at least in part on the data received, and determining a bid amount for a sponsorship of the mobile content based at least in part on the expected value.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.