System and method for media play forecasting
US7676405B2 · kind B2 · utility
34Cited by
34References
37Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 18, 2006 |
| Grant date | Mar 9, 2010 |
| Priority date | — |
| Expiry date | Mar 10, 2028 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L65/762
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods are described for forecasting media play on a broadcast station. The technique involves collecting media play data from a broadcast station for a period just ended. The collected media play data is used to update historical media play data for the broadcast station. The updated historical media play data is then used to forecast spot inventory for the broadcast station for a next time period.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.