User segment population techniques
US7676467B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 6, 2005 |
| Grant date | Mar 9, 2010 |
| Priority date | — |
| Expiry date | Jan 6, 2029 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99936
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A facility for identifying users that have an interest in a selected subject is described. For each of a number of actual users, the facility establishes a user behavior record describing the behavior of the actual user. The facility also establishes a user behavior record describing behavior of a virtual user. The behavior described by the user behavior record for the virtual user is made up of actions each tending to indicate an interest in the selected subject. The facility identifies a proper subset of the actual users whose user behavior records are most similar to the user behavior record of the virtual user as interested in the selected subject.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.