System and methods for indentifying the potential advertising value of terms found on web pages
US7685197B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 5, 2005 |
| Grant date | Mar 23, 2010 |
| Priority date | — |
| Expiry date | Oct 25, 2025 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0257
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention provides a method and system for identifying terms in a requested Web document which can be used to identify other web page documents in which the user is likely to have an interest. Terms on previously prepared lists are compared to the content of the Web page document, and where matches are found, mathematical techniques including linear regression can be used to determine the relevance of the textual term to the content of the page. This can be used to suggest other linked Web page documents in which the user is likely to have an interest. Where the prepared lists include a term that has been purchased by advertisers, and there is a match for that term on the Web page document, an ad which is likely to interest the reader can be displayed on the requested Web page document, and can include a link to the advertiser's web site.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.