System and method allowing advertisers to manage search listings in a pay for placement search system using grouping

US7698315B2 · kind B2 · utility

Assignee

• YAHOO HOLDINGS, INC. · US

Inventors

• Ann-Bettina Colace · Burbank, US
• Scott Snell · Beverly Hills, US
• Jeremy Daw · Santa Monica, US
• Dominic Cheung · South Pasadena, US
• Benjamin James Watkins · Torrance, US
• Thomas A. Soulanille · Pasadena, US
• Matthew S. Ropp · Los Angeles, US
• Gabriel Graham · Pasadena, US
• Peng Zhao · Hong Kong, CN
• Kenneth A. Kharma · Pasadena, US
• Susan Phillips · Los Angeles, US

Key dates

• Filing date: May 8, 2006
• Grant date: Apr 13, 2010
• Expiry date: May 8, 2026

Classification

• Technology area (CPC Y): Emerging Cross-Sectional Technologies
• CPC primary: Y10S707/99943
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system for advertisers to efficiently manage their search listings in placement database search system includes grouping means for managing multiple categories for the search listings and query means for searching search listings. The system further includes quick-fill means for modifying an attribute in a plurality of search listings by specifying the modification at a single location.