Presentation of sponsored content based on mobile transaction event
US7702318B2 · kind B2 · utility
78Cited by
113References
11Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Feb 16, 2006 |
| Grant date | Apr 20, 2010 |
| Priority date | — |
| Expiry date | Apr 30, 2028 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/18
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Improved capabilities are described for selecting content for presentation on a mobile communication facility, wherein the content selection is based at least in part on the relevance between the content and a transaction event associated with the mobile communication facility, and presenting the content to the mobile communication facility.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.