Methods and apparatus for serving relevant advertisements
US7716161B2 · kind B2 · utility
95Cited by
38References
34Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 6, 2002 |
| Grant date | May 11, 2010 |
| Priority date | — |
| Expiry date | Dec 7, 2023 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/944
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.