System and method for generating effective recommendations

US7720720B1 · kind B1 · utility

Assignee

• Versata Development Group, Inc. · US

Inventors

• Nirad Sharma · Austin, US
• Michael K. Grant · Austin, US
• Neil C. Thier · Austin, US
• Alex Holm Devine · Austin, US
• Sherrill J. Packebush · Austin, US
• Thomas H. Dillon · Austin, US
• James Singh · Austin, US
• Jeremy S. Wacksman · Evanston, US
• Chris Hyams · Austin, US
• Timothy P. Darr · Bristow, US

Key dates

• Filing date: Aug 5, 2004
• Grant date: May 18, 2010
• Expiry date: Mar 18, 2029

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A data processing system generates recommendations for on-line shopping by scoring recommendations matching the customer's cart contents product page, configuration page, email and/or history using predetermined scoring criteria, such as item availability, item price, relevance of the item to the customer, item clarity, item exposure, total purchase amount in the cart, margin, recommendation confidence and lift, shopper profile matches, seasonality, customer history, time dependency, product marketing emphasis, substitutability, item popularity and/or product attributes associated with the recommended item. The scored recommendations may be ranked and/or filtered to prioritize the recommendations so that the best recommendation is selected for presentation to the customer. In addition, one or more scoring criteria or product attributes for the recommended item may be used to select a specific selling point/message text for inclusion with the selected recommendation.