Collection and delivery of internet ads
US7725464B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 27, 2006 |
| Grant date | May 25, 2010 |
| Priority date | — |
| Expiry date | Nov 28, 2026 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/06
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Advertisements over a network, such as the Internet, by extracting an index file of suppliers of search result sets for a plurality of keywords and/or an index of ads to be placed. A keyword in a received query may be matched to the suppliers of related search result sets and/or the ads to be placed in the index file(s). The search results may be ranked based on various criteria such as yield, click through rates and history of dealings. Search result sets for the keywords from the matching suppliers and the ads to be placed may be combined to produce a search result set ranked in accordance with estimated yields for advertisements associated with each result in the search result set and delivered in response to the received query. The search results in the combined set may be reranked and/or repriced.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.