System and method for targeted ad delivery
US7734632B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Oct 28, 2005 |
| Grant date | Jun 8, 2010 |
| Priority date | — |
| Expiry date | Nov 19, 2025 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system of generating a user profile for advertisement over a computer network is disclosed. A webpage identifier that identifies a webpage and a content category identifier that identifies a content category is generated. The webpage identifier is associated with the content category identifier if web content depicted in the webpage is relevant to the content category. A web server then receives a request for the webpage including the webpage identifier and a first user identifier from a client computer connected to the computer network. A user profile is located by determining whether the first user identifier matches a second user identifier corresponding to the user profile. The user profile includes at least one user content category identifier and a corresponding user interest score. The corresponding user interest score is increased by the predetermined amount if the content category identifier matches the user content category identifier.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.