Methods and systems for selecting and presenting content based on user preference information extracted from an aggregate preference signature
US7739280B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 6, 2007 |
| Grant date | Jun 15, 2010 |
| Priority date | — |
| Expiry date | May 10, 2027 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99945
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method of selecting and presenting content based on inferred user preferences is provided. The method includes providing a set of content items having associated descriptive terms and receiving search inputs from an input device and presenting a corresponding subset of content items. The method includes receiving selection actions of content items and analyzing the descriptive terms associated with the selected content items to learn a composite set of preferred descriptive terms of the plurality of users of the input device. The method includes inferring preferences of individual users from the composite set of preferred descriptive terms by decomposing the composite set of preferred descriptive terms into individual sets of preferred descriptive terms. The decomposition act utilizes prespecified statistical models of preferences. The method includes, in response to receiving subsequent user search input, selecting and ordering a collection of content items based on the inferred preferences of said individual user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.