Method and apparatus for delivering advertisements to mobile users
US7747264B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Sep 20, 2006 |
| Grant date | Jun 29, 2010 |
| Priority date | — |
| Expiry date | Mar 18, 2028 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W84/04
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Techniques for delivering advertisements and similar promotional messages to mobile users using USSD technology are disclosed. USSD provides session-based communication in which transactions occur only during a session. Advertisements may be delivered through USSD in several ways: by inserting a short text into a message in a mobile-initiated USSD session, by temporarily diverting a mobile-initiated USSD session toward an advertisement sub-session, by triggering a network-initiated USSD session the main purpose of which is the delivery of an advertisement, and by causing a mobile user to initiate a USSD session the main purpose of which is the delivery of an advertisement. Also disclosed is a process for inserting advertisements into USSD messages, a process for inserting advertisement sub-sessions into USSD sessions, and a process for delivering advertisements with network-initiated USSD sessions.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.