Computerized system and method for advanced advertising
US7747619B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 30, 2005 |
| Grant date | Jun 29, 2010 |
| Priority date | — |
| Expiry date | Oct 30, 2026 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0264
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The invention provides an improved algorithm for selecting paid advertisements for inclusion with search engine results or with any resource retrieved from the Internet. The algorithm collects personalized data of each user and feeds the collected personalized data into search queries of search engines, to retrieve paid advertisements. The advertisements are retrieved based not only on search keywords input by the user, but also based on personal preferences, interests and demographics of the user, as well as the location of the user and the time when the search is performed. In other words, the inventive technology enables each user to receive very targeted, localized and personalized advertising materials.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.