Alternative search query processing in a term bidding system
US7752220B2 · kind B2 · utility
12Cited by
7References
12Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Aug 10, 2005 |
| Grant date | Jul 6, 2010 |
| Priority date | — |
| Expiry date | Jun 7, 2026 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/3331
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A system and method for receiving a query and determining candidate alternate queries. A query may be parsed into concepts and then candidates for alternate terms may be determined for either the whole query or the determined concepts. Candidates are scored for their respective similarity to the original query. After scoring, at least one candidate is chosen and may be used as a possible alternate query choice for a user or used to serve bidded advertisements to the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.