System and method for advertising on a network
US7756962B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 27, 2006 |
| Grant date | Jul 13, 2010 |
| Priority date | — |
| Expiry date | Sep 20, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system for advertising to an end user in a computer network is provided. The system includes a server configured to transmit instructions to a client application to display an advertisement and a call-to-action for a reward in proximity to each other. The system is further configured to receive a response to the call-to-action for a reward from the user, and to transmit instructions to the client application to display an indication of a reward. A reward log database is provided in communication with the server. The reward log database is configured for logging the response to the call-to-action for a reward from the user. Methods for advertising and conveying a message, and a client application program product are also provided.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.