Personalization using multiple personalized selection algorithms
US7765130B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 14, 2007 |
| Grant date | Jul 27, 2010 |
| Priority date | — |
| Expiry date | Sep 29, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/10
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Various computer-implemented methods are disclosed for selecting items, including but not limited to user-submitted blurbs, to present to users. One such method comprises using a plurality of personalized selection algorithms to select items to nominate for presentation to a target user. Each personalized selection algorithm outputs one or more item nominations for the target user together with an associated relevance score for each nominated item. The method further comprises receiving the item nominations and associated relevance scores from the personalized selection algorithms, normalizing the relevance scores, and using at least the normalized relevance scores to select particular items to present to the target user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.