Determining strategies for increasing loyalty of a population to an entity
US7769626B2 · kind B2 · utility
21Cited by
83References
21Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Aug 25, 2004 |
| Grant date | Aug 3, 2010 |
| Priority date | — |
| Expiry date | Apr 6, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/188
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system is disclosed that provides: (a) a theoretical framework for designing psychological research that uncovers individual decision-making networks, both in terms of sampling requirements and questioning methods, (b) an implementation interface to schedule and administer the appropriate question sequences between an interviewer and a given individual, in real-time, via a web-based system, and (c) a coding and analysis system to summarize and quantify the potential of alternative decision structures to be used to optimize the development of marketing and communication strategies.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.