Selection and presentation of context-relevant supplemental content and advertising
US7769756B2 · kind B2 · utility
72Cited by
176References
61Claims
0Family size
Assignee
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Key dates
| Filing date | Mar 8, 2007 |
| Grant date | Aug 3, 2010 |
| Priority date | — |
| Expiry date | Nov 22, 2027 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/80
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Media content is paired with context-relevant supplemental content, and the media and supplemental content are provided to a user. A media stream containing the media content may be received from a source system, and context information about the media content is determined from information about the media stream. The supplemental content may be selected based on the determined context information. This may enable a business model in which third parties can register advertising or other supplemental content and specify the criteria that cause it to be combined with the media content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.