Methods of anti-spam marketing through personalized referrals and rewards
US7774229B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 31, 2005 |
| Grant date | Aug 10, 2010 |
| Priority date | — |
| Expiry date | Jun 10, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0633
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A marketing method comprising a Provider offering a potential reward to a first party in exchange for promotional assistance of forwarding a first e-mail message to a second party comprising a personalized referral for the marketable entity, a first set of data comprising a first serial number and a first URL link. A first Web site corresponding to the first URL link is created which provides information on the referenced marketable entity and an offer to transact. The first set of data in the first e-mail message is correlated to a first set of database data within a digital database controlled by the Provider. The first e-mail message is forwarded from the Provider to the first party. The first e-mail message is forwarded from the first party directly to the second party without giving any identifying information about the second party to the Provider.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.