Context-sensitive interactive television ticker
US7774815B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Sep 30, 2002 |
| Grant date | Aug 10, 2010 |
| Priority date | — |
| Expiry date | Mar 7, 2027 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8133
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An in-context interactive television ticker is provided. The ticker is rendered on a display screen that also shows a television program, and presents ticker content that is in-context with subject matter of the television program. The ticker remains rendered and context-sensitive to the subject matter of the currently shown television program, whenever there is a change in the television program, such as when the subject matter of the current television program changes, when a commercial interruption occurs during the television program, or when the television channel is changed. The ticker is interactive in that the viewer can perform various interactive operations with the ticker, including interacting with the ticker to obtain additional information related to an in-context item presented by the ticker.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.