Automated generation of suggested online advertising campaign parameters
US7778874B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Nov 14, 2005 |
| Grant date | Aug 17, 2010 |
| Priority date | — |
| Expiry date | Jun 17, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0271
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An advertising system automatically generates suggested ad campaign parameters for a business based on information obtained automatically from one or more sources, such as a corresponding business directory listing, a web site of the business, and/or a user account record associated with the business. The suggested ad campaign parameters, which may include suggested keyword strings for ad targeting, are presented to a user associated with the business via a partially or wholly pre-populated electronic form that can be submitted to create an active ad campaign for the business. In one embodiment, the pre-populated form is presented in response to the user selecting an ad solicitation object displayed on a web page. The ad solicitation object may be displayed in the format of an actual ad, and may include suggested ad text for use in the ad campaign.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.