Computer processes for adaptively selecting and/or ranking items for display in particular contexts
US7779014B2 · kind B2 · utility
20Cited by
20References
27Claims
0Family size
Assignee
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Key dates
| Filing date | Oct 19, 2007 |
| Grant date | Aug 17, 2010 |
| Priority date | — |
| Expiry date | Sep 16, 2028 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99935
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-implemented system and method are disclosed that are capable of refining the order and/or content of a list of items. In one embodiment, user activity associated with each item displayed to users in a given context is monitored, and is used together with item exposure data to generate context-specific item weights. The weights for the same item in different contexts may be different. The selection of items included in a list presented to users, and/or the order in which the items in the list are displayed, may be adjusted over time based upon the relative weights associated with the items.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.