Method and system for advertisement placement based on network trail proximity
US7779147B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 29, 2006 |
| Grant date | Aug 17, 2010 |
| Priority date | — |
| Expiry date | Jan 7, 2028 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Users that visit a network site typically visit other sites in the same session. The surfing pattern or “trail” through the sites is significant because it may outline the underlining relationship between those sites. Once such data is available, the relationship between sites on the same user trails may be used to determine the placement of advertisements for sites by publishers. Additionally, the popularity or volume of traffic that navigates along a particular user trail may be used to affect the ranking/ordering of advertisements placed on a certain publisher site. An advertising broker may determine advertising pricing in part based on navigational path or user trail information. Thus, placing advertising on sites that are closer in proximity to the advertised site may cost more than placing advertising on sites not as close in proximity to the advertised site.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.