Method, apparatus and article for displaying targeted content on web pages by predicting the group membership of individual visitors
US7783514B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | May 3, 2002 |
| Grant date | Aug 24, 2010 |
| Priority date | — |
| Expiry date | Dec 22, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method, apparatus and article for displaying targeted content on web pages by predicting the group membership of individual visitors based on data items relating to a web browser request for a web page. The method includes applying the data items to a set of transfer functions to obtain a series of confidence factors relating to a plurality of predefined visitor groups, selecting one of the plurality of visitor groups based on the series of confidence factors, selecting content targeted to the selected group, and delivering the selected targeted content to the web browser for display. Data items are extracted from a header accompanying the web browser request. These include browser type and version, operating system, referring URL and IP address. These data items are supplemented with data items derived from the data items present in the header, such as location, time of day, day of week, and industry cycles.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.