Bid management optimization system and apparatus
US7788159B1 · kind B1 · utility
17Cited by
2References
19Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Jul 1, 2004 |
| Grant date | Aug 31, 2010 |
| Priority date | — |
| Expiry date | Jan 28, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/04
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Bid management with a robust set of rules that ties bids to actual site-side performance. From site-side performance data, the invention creates an optimal portfolio of keywords by determining optimal mix of keywords, position, and bids to achieve greatest return for risk, comparing keywords against one another to determine allocation of budget, and automatically implementing recommendations.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.