Patent · US Active

Method and system for retrieving advertisement information

US7788216B2 · kind B2 · utility

122Cited by

0References

56Claims

0Family size

Assignee

Baidu.com, Inc. · CN

Inventors

Yanhong Li · Scotch Plains, US
Hongbo Zhu · Meekrap-oord, CN
Jianguo Liu · Hefei, CN
Dan Guo · Dongguan, CN
Limin Zhou · Redmond, US
Zhan Wang · Beijing, CN
Zizheng Liu · Beijing, CN
Jie Yuan · San Jose, US
Chuang Wang · Sunnyvale, US
Wenkai Yang · Lo Wu, CN

Key dates

Filing date	Jul 12, 2007
Grant date	Aug 31, 2010
Priority date	—
Expiry date	Mar 4, 2028

Classification

Technology area (CPC G)Physics
CPC primaryG06Q30/02
WIPO fieldComputer technology
WIPO sectorElectrical engineering

Abstract

Method and system for retrieving advertisement information. Information characterizing a user's past search behavior is utilized in creating index data that associate individual users to advertisements. When a search request from a user is received, the index data are utilized to identify one or more advertisements with respect to the received user's search request. Such identified advertisements match the user's past search behavior.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.