Method and system for determining gender and targeting advertising in a telephone system
US7792257B1 · kind B1 · utility
Inventors
Key dates
| Filing date | Oct 14, 2005 |
| Grant date | Sep 7, 2010 |
| Priority date | — |
| Expiry date | Apr 28, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M2215/7204
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
A method of operating a telephony system. The method includes connecting a call from a caller to a call processing entity, receiving voice information from the caller during a time period associated with the call, and processing the voice information to provide one or more elements of waveform characteristics associated with the voice information using a first computer process. The method also includes associating the one or more elements associated with the voice information to one or more categories of human entities using a second computer process and identifying the one or more categories of the human entities to predict an actual entity of the caller using a third computer process. In an embodiment, the actual entity of the caller is a gender of the caller. The method further includes determining one or more messages associated with the identified one or more categories and providing the one or more messages to the caller.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.